{"id":298,"date":"2013-03-25T14:51:28","date_gmt":"2013-03-25T14:51:28","guid":{"rendered":"http:\/\/deempleo.net\/blog\/?p=298"},"modified":"2013-03-15T14:52:29","modified_gmt":"2013-03-15T14:52:29","slug":"porque-utilizar-una-investigacion-de-mercado","status":"publish","type":"post","link":"https:\/\/deempleo.net\/blog\/2013\/03\/porque-utilizar-una-investigacion-de-mercado\/","title":{"rendered":"Porque utilizar una investigaci\u00f3n de mercado"},"content":{"rendered":"<p>Los <b>mercados<\/b> est\u00e1n compuestos como sabemos de una gran cantidad de personas que\u00a0 ven influencias sus decisiones en materia de compras <i>o <\/i>adquisici\u00f3n de servicios dependiendo de muchos factores entre los que podemos enumerar <b><i>la edad, raza, situaci\u00f3n econ\u00f3mica, calidad de producto<\/i><\/b>, <b><i>valor de producto y por supuesto la marca del mismo<\/i><\/b>, tomando en consideraci\u00f3n estos puntos debemos de evaluar de manera seria realizar un <b>estudio de mercado<\/b> si no lo hemos hecho antes\u00a0 para poder identificar claramente quienes son nuestro potenciales clientes.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-299\" alt=\"Porque utilizar una investigaci\u00f3n de mercado\" src=\"http:\/\/deempleo.net\/blog\/wp-content\/uploads\/2013\/03\/Porque-utilizar-una-investigaci\u00f3n-de-mercado.jpeg\" width=\"480\" height=\"321\" srcset=\"https:\/\/deempleo.net\/blog\/wp-content\/uploads\/2013\/03\/Porque-utilizar-una-investigaci\u00f3n-de-mercado.jpeg 600w, https:\/\/deempleo.net\/blog\/wp-content\/uploads\/2013\/03\/Porque-utilizar-una-investigaci\u00f3n-de-mercado-300x200.jpeg 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/p>\n<p>Las investigaciones de mercado nos proveen de una gran cantidad de insumos que debemos de evaluar, normalmente se pueden realizar en dos casos diferentes siendo el primero cuando ya <b>poseemos una marca o producto<\/b> donde necesitamos conocer realmente que esta pensado las personas sobre el mismo tanto para mejorar su calidad como para aumentar su trabajo publicitario si los resultados de la investigaci\u00f3n as\u00ed lo demandan. La segunda situaci\u00f3n en la que se implementa un estudio de mercado es cuando buscamos <b>lanzar un\u00a0 producto<\/b> al mercado y necesitamos conocer que es lo que la gente espera de el y que cosas consideran las personas que les hacen falta a los productos ya existentes.<\/p>\n<p>Al conocer este aspecto podemos explotar con libertad y confianza las necesidades del mercado permiti\u00e9ndonos en gran manera aumentar nuestro volumen de venta gracias a una investigaci\u00f3n que nos permite comprender a nuestros compradores y sus necesidades.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los mercados est\u00e1n compuestos como sabemos de una gran cantidad de personas que\u00a0 ven influencias sus decisiones en materia de compras o adquisici\u00f3n de servicios dependiendo de muchos factores entre [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[],"class_list":["post-298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-marcas","has_thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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