{"id":304,"date":"2013-04-05T14:53:51","date_gmt":"2013-04-05T14:53:51","guid":{"rendered":"http:\/\/deempleo.net\/blog\/?p=304"},"modified":"2013-03-15T14:54:39","modified_gmt":"2013-03-15T14:54:39","slug":"segmentacion-de-mercado","status":"publish","type":"post","link":"https:\/\/deempleo.net\/blog\/2013\/04\/segmentacion-de-mercado\/","title":{"rendered":"Segmentaci\u00f3n de mercado"},"content":{"rendered":"

La segmentaci\u00f3n de mercado una de las a\u00e9reas mas importantes dentro del posicionamiento de marcas\u00a0 <\/b>esto debido a lo amplio del mercado. Al trabajar en un mercado extenso como es el mercado mundial o incluso nuestro mercado local debemos en primera instancia conocer cual es el segmento de mercado<\/b> que deseamos conquistar ya que esto nos permitir\u00e1 elaborar las estrategias necesarias para impactar y que nuestra marca se posicione correctamente.<\/p>\n

Existe un problema cuando se busca posicionar una marca<\/b> sin tener claro lo anterior al ser un mercado en constante movimiento y no tener una segmentaci\u00f3n clara podr\u00edas estar utilizando nuestros recursos en un producto o marca que no se adapta a las necesidades o puntos de vistas de ninguno de los segmentos. Inicialmente debemos de segmentar la edad, condici\u00f3n social y zona geogr\u00e1fica.<\/i><\/p>\n

\"Segmentaci\u00f3n<\/p>\n

A continuaci\u00f3n detallamos cada uno de estos segmentos:<\/b><\/p>\n

1. La edad:<\/b> este segmento toma vital importancia ya que nos provee de una idea clara de nuestro producto , no es lo mismo llegar a j\u00f3venes que adultos mayores\u00a0 y este factor tambi\u00e9n es importante cuando tenemos un producto o servicio ya especifico que se acomoda a una edad como por ejemplo los lentes, carros y\u00a0 pensiones.<\/p>\n

2. Condici\u00f3n social: <\/b>este es un segmento claro\u00a0 y depende mucho de la calidad de producto o servicio que se presenta, ya que el precio var\u00eda considerablemente, en este apartado algunas empresas consideran manejar 2 diferentes marcas con productos parecidos.<\/p>\n

3. Zona geogr\u00e1fica:<\/b> este aspecto es m\u00e1s com\u00fan al momento de hablar de publicidad ya que los gastos en este apartado son importantes mientras mas lejos deseamos llegar.<\/p>\n","protected":false},"excerpt":{"rendered":"

La segmentaci\u00f3n de mercado una de las a\u00e9reas mas importantes dentro del posicionamiento de marcas\u00a0 esto debido a lo amplio del mercado. Al trabajar en un mercado extenso como es […]<\/p>\n","protected":false},"author":2,"featured_media":305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148],"tags":[],"class_list":["post-304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas-marcas","has_thumb"],"yoast_head":"\nSegmentaci\u00f3n de mercado - Bolsa de Empleo - DeEmpleo.Net<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/deempleo.net\/blog\/2013\/04\/segmentacion-de-mercado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentaci\u00f3n de mercado - Bolsa de Empleo - DeEmpleo.Net\" \/>\n<meta property=\"og:description\" content=\"La segmentaci\u00f3n de mercado una de las a\u00e9reas mas importantes dentro del posicionamiento de marcas\u00a0 esto debido a lo amplio del mercado. 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